• Sustained effort to develop current projects, and as well new Resorts Hotels as well as focus on customer services (i.e. consistent “Value for Money” proposition).

• To maintain Market Positions – together with on going effective cost management drive, to improve bottom line.

• HKS-Group will continue to simultaneously explore other potential destination Resorts and other projects in Egypt or abroad – wherever the possibilities for either a pure property management or own development & investment activities may appear viable to support the future growth of the Group.

We believe that to be effective Targets & Objectives have to be:

- Challenging but achievable.
- Enduring but responsive to change.
- Clear & unambiguous to all, both within & outside the Group.